El Mahaba Company for Trading Established: 1987 

El Mahaba is a family-owned business with nearly four decades of experience in the fashion industry. Founded in 1987 by Shehata Riad, a visionary entrepreneur and our beloved father, the company was built on his deep passion for quality, integrity, and long-term success. His dedication and values continue to inspire everything we do, guiding us to grow El Mahaba into the trusted name it is today. 

We specialize in high-quality fashion products made from pure Egyptian cotton, offering customers exceptional value at competitive prices. Our focus has always been on quality and customer satisfaction—ensuring that each product leaves a lasting impression and keeps our customers coming back.

Over the years, we’ve built strong partnerships with leading brands in the lingerie and homeware industries, establishing a reputation for reliability and trust that has endured for almost 40 years. In the last five years, we’ve expanded our presence online, modernizing our operations and reaching a broader audience.

One of our proudest achievements is the creation of MAKLINE, our own kids’ fashion brand. From the initial concept to fabric selection, design, marketing, and launching a dedicated website, MAKLINE is a testament to our creativity and commitment to excellence. 

We are also proud to have produced premium women’s fashion items for a German brand Hideguard—designing, manufacturing, and exporting high-quality dresses for the European market. 

Today, El Mahaba is led by the next generation of the  Boctor family, each of us carrying forward our father’s vision with passion and professionalism:
• Makram – Banking and trading expert, driving strategic growth

• Nancy – Finance and accounting specialist, ensuring operational efficiency 

• Suzan – Fashion industry expert with a deep understanding of market trends and customer needs